Sometimes we wander, how a healthy company creates a healthy work culture within the employees. If you run a company, what culture do you want your company to have? Is it the culture of being ambitious, hard-working, and full of achievement? Or a fun, engaging, and a family-like company working culture? From those two different examples, we know that cultures take a big part in a company, employees and the customer. To learn how to create one, let’s look at one of the company that has spread worldwide and known for their services and products, Starbucks.
It is accessible to anyone, shown on their company’s website. “We’re committed to upholding a culture where inclusion, diversity, equity and accessibility are valued and respected. Your entire experience—starting with your application—is designed to be the beginning of an inspirational journey, where you are treated warmly and with transparency, dignity and respect.” Note that this is meant for their employees, not only to their customers. Starbucks treat their employees with respect and value. One unique value that we could highlight is “Diversity”.
On a video they published on their YouTube account, they explained how this “Diversity” bring advantages to their company. They explained that by having people work in a company that come from different backgrounds and experience, it would help the company in creating innovations and solutions that the company face. As one of the director of Starbucks stated in the video, “People with different values could sometimes bring different perspective to the work.” This also leads us to the differences among the Starbucks employees.
Starbucks also encourage their employees to be who they really are. Equity, accessibility, and transparency show that is is okay to be open in the work environment. This is the kind of cultures that make you feel safe to be in when you are an employee in a company. The leaders they employ is the leaders that understand the differences among the employee and are not afraid of other individuals in the company. Imagine if yourself an employee in a company, isn’t this kind of culture that you want to be in?
Being diverse and open among the employee also doesn’t mean they don’t generate well results in their work. They stated that they are performance driven, trough the lens of humanity. This is proven from the value that they hold that includes :
1. Creating a culture of warmth and belonging, where everyone is welcome.
This is stated not only for their customers but also for their employees. They empower their employee to be open and transparent and create “Welcomeness” to the customer. When we go to Starbucks, and place our order in the counter, we will be treated with smile and welcomeness. This created the sense of belonging not only to the employee but also to the customers.
2. Delivering our very best in all we do, holding ourselves accountable for results.
Not only being nice to their customer, Starbucks also remind every part of the organization to deliver best effort in all of the things that they do.
3. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
This show that from the diversity they have, they would boost innovations and generate growth for the company.
4. Being present, connecting with transparency, dignity and respect.
They show their Openness the most from this value. They treat not only their employee but their customer also with dignity and respect. This what Starbucks meant by “Starbuck is not only coffee, but also the experience.” Not only to the customer, but also to the employees.
You know that you love Starbucks so much because of the environment, services and the coffee itself. That what makes people go back to Starbucks and buy more coffee from them. We can see their culture implemented in these things they do daily. And from this example also, we know that culture is important for the company’s productivity. If you have your own company, what culture would you implement?